We are delighted to be featuring some of the very best witchy shops, businesses, artists, boss witches, and service providers on social media!
For the next few weeks, we are going to be shining a spotlight on the shops that have virtual stalls on the Coven Marketplace for Gather the Witches Festival. If you would like to book a stall, click here.
Today we are finding out all about the amazing As You Witch Confections!
Name of shop?
As You Witch Confections
Where are you based?
Long Beach, CA.
What does your shop sell?
Spell lollipops, witchy treats, and other confectionery goods.
What inspired you to start your shop?
I wanted to create a way to combine both my professional life as a chef with my personal practice of witchcraft. Everything I create as a chef is a spell in its own way, presenting customers with a vision of what I want them to feel, and experience, through the intentions in my food. In my personal spell work, I always leaned towards ingredients that evoke feelings of joy and familiarity, which is almost always food-related for me! Food nourishes the body, and the soul, so I felt it was only natural to create spells I could actually eat. I began to combine the magical properties of herbs, oils, and spices I use in my spells to create confectionery goods with positive blessings for the soul and wanted to share them with the world.
Your favourite product and why?
The Divination Spell Lollipop. The combination of moon water and high-end culinary ingredients, including jasmine and orange oil, really felt like I was achieving the best of both worlds, and it drove my desire to work on many other creations.
Any advice for new shop owners?
Everyone’s craft is different, and no two witches are alike. Being true to yourself, the elements that drive your craft, and to those who support you can lead you to the most rewarding path.
This series has featured shops who have taken part in the Coven Marketplace for Gather the Witches Virtual Festival. To find out about more opportunities to advertise your business, sign up to the Coven Market newsletter.