Featured Shoppe: PBW Witch Shop

We are delighted to be featuring some of the very best witchy shops, businesses, artists, boss witches, and service providers on social media!

For the next few weeks, we are going to be shining a spotlight on the shops that have virtual stalls on the Coven Marketplace for Gather the Witches Festival. If you would like to book a stall, click here.

Today we are finding out all about the amazing PBW WItch Shop!

Name of shop?

Portland Button Works and the PBW Witch Shop

Where are you based?

Portland, Oregon, USA

What does your shop sell?


Primarily Portland Button Works and Shop makes custom pinback buttons and sells zines and other things. The PBW Witch Shop is a corner of that and is a thoughtfully curated selection of witchcraft, magic, and occult-related zines, books, tarot cards, buttons, & more. We place an emphasis on traditional & folkloric witchcraft, chaos magic, secular witchcraft, queer witchcraft, politics & social justice witchcraft, herbs & plants, & other non-Wiccan-focused witchcraft, magic, and paganism.


What inspired you to start your shop?

I’ve had the DIY spirit since I was a teenager and have been making custom buttons and zines for over 20 years, I’ve been a witch for 15. About 5 years ago it occurred to me that I could combine the two and add witchy zines, button designs, self-published and small press witchcraft, and pagan books to my zine shop including my own secular witchcraft zine, Brainscan #33. A few years later I realized I could add books from larger publishers and expand the selection of the catalog to reflect my own ethos and occult interests in a way I hadn’t seen in other shops. I’m really happy to find that others appreciate this curation as well!

Your favourite product and why?

So many! How about I pick a category? Zines! Zines are self published little pamphlets often photocopied and sold or traded by other zine enthusiasts. Zines embody the DIY spirit of Do-It-Yourself and seizing the means of production. A far as witchcraft is concerned, there’s a whole world of people out there writing about their experiences and you might find things you won’t find in books from pamphlets about cultural appropriation in witchcraft, little pocket zines on how to use sigils for self care, The First Protocols of Queer Goetia, leaflets on Superstition and the Thinking Irrationalist, a Shy Person’s Guild to Battle Magic, or a pimer on paganism anti-capitalism, pagan anarchism, or Satanic Feminism. Where else are you going to find topics like that? That’s why I love zines and why I love a shop that can have these esoteric pieces of paper stapled together next to books by larger publishers like Weiser or Llewellyn. Sorry if that was long. I just tend to gush about my hobby for the last 25+ years.

Any advice for new shop owners?


Start small, hone your craft, follow your interests, grow from there!

PBW Shop can be found on their website, Instagram, Facebook, and DIY Witchery.

This series has featured shops who have taken part in the Coven Marketplace for Gather the Witches Virtual Festival. To find out about more opportunities to advertise your business, sign up to the Coven Market newsletter.

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