We are delighted to be featuring some of the very best witchy shops, businesses, artists, boss witches, and service providers on social media!
For the next few weeks, we are going to be shining a spotlight on the shops that have virtual stalls on the Coven Marketplace for Gather the Witches Festival. If you would like to book a stall, click here.
Today we are finding out all about the amazing Twelfth House Apothecary!
Name of shop:
Twelfth House Apothecary
Where are you based?
New Hampshire, USA
What does your shop sell?
Botanical Magic’s! I create skincare, fragrance and essential oil blends, bath potions, tea blends, and an abundance of other, ever-growing products (often themed and seasonally changing – the Zodiac rotating set) made with herbal and astrological alchemy to create magic and intent infused tools for your most precious self-care.
What inspired you to start your shop?
Many years ago I worked in hair, skin and makeup (and attended cosmetology school) and I would often combine that base knowledge with my witchcraft, creating skincare, bath potions, hair soaks, always experimenting on how to use herbs and oils in my personal beauty routines. I really began listening to the herbs and working more in-depthly with crystals when I was pregnant with my son, searching for more natural and less chemical body care and blooming in my intuition and sense of self through that huge life change. I decided to seek some more formal education in herbalism and see where it took me! I made the move to craft this passion of mine into a business when I realized that I so deeply wanted to share my craft, my intuition, and create something that brought joy and helped others both to share the love and awe I find in working with botanicals, and to find a self care experience that spoke not to just to physical but to the whole.
What’s your favourite product and why?
My absolute favorite creations are the Scent Silhouette Auric Oils. This line is so dear to me, it’s my great creation! Scent is such a powerful part of my magic and It’s always been so incredible the way that scent can really boost your creativity or passion, affect your emotions, trigger memories, bring you right back to a place in your mind from long ago, and I wanted to create a line of fragrances that crafted a specific energy that you could wear and walk within, something that could empower you and project that energy around you like an aura! I worked for so long balancing essential oils traditional aromatherapy, researching specific scent histories & magical properties, to blend four seriously cool scents that craft an experience within each bottle. Most of them are based off of oils I had been personally wearing for years and the way they made me feel while wearing them! They are my my beloved product and carry the most unique and delicious scents!
Any advice for new shop owners?
I am still a new shop owner! I am very small (aka, just me!), I am home-based, and I am still learning my way around being a small business owner, but I would say for anyone who feels that they can’t start their business for lack of space or funding. Start small, create your magic, and keep creating it. It will bloom if you keep tending to it! I started making these things in a studio apartment with a baby on my hip and no idea where it would take me just that I knew I loved it, and a few years later, I have a dedicated creative space, a few regular shoppers, and am living that dream of sharing my magic. You can do this!